The pervasive nature of integral color as makes for a more attractive result. Paint covers and obscures. An integral color concrete provides a more natural color. Integral color is also essential for decorative concrete.
The chief advantage of integral pigments is that the color extends throughout the entire concrete slab, so even if surface abrasion occurs, the color will not wear away. The pigments in integral coloring admixtures also are chemically stable and won't fade over time from exposure to the weather or ultraviolet light.